TurtleTree, a pioneer in sustainable nutrition, has announced a strategic partnership with MAD Foods, a Singapore-based company focused on creating health-conscious Ready-to-Drink (RTD) products. The collaboration will bring a unique twist to MAD Foods' popular oat milk coffee line by incorporating TurtleTree’s vegan-certified lactoferrin, LF+. The new product aims to deliver immune support, improved gut health, and enhanced iron regulation, combining functional health benefits with the convenience of daily coffee.

Lactoferrin, while commonly found in supplements and infant formulas, has faced supply limitations that prevent its expansion into other sectors, including sports nutrition, adult health, women’s wellness, and elderly care. Recognizing lactoferrin’s multifunctional potential, TurtleTree has pioneered the use of precision fermentation to scale lactoferrin production sustainably. This innovation not only addresses the global shortage of lactoferrin but also opens access to a wider market by reducing costs and eliminating the need for animal-derived sources. Since achieving Self-GRAS certification in November 2023, TurtleTree has been working to meet growing consumer demand and support new applications for this versatile protein.

Market insights indicate that nearly 75% of consumers are actively seeking products that support immune health, digestive well-being, and overall wellness. The TurtleTree-MAD Foods collaboration is positioned to meet this demand by offering a healthier coffee option that integrates LF+ into consumers' daily routines, making functional nutrition more accessible and enjoyable.

“TurtleTree is thrilled to support MAD Foods' mission to expand into functional nutrition and introduce this high-value protein across Singapore, Australia, and beyond,” said Fengru Lin, CEO of TurtleTree. “Partnering with such passionate founders and having the chance to scale this product globally is incredibly exciting.”

Since its founding in 2019, MAD Foods has been committed to providing convenient, healthy, and sustainable RTD beverages. Currently, MAD Foods serves 3,000 retail outlets across Singapore and Malaysia, with plans to expand into Australia. The new LF+-infused line will offer options for single, double, or decaf espresso shots blended with oat milk, catering to consumers who seek health-focused choices. As functional ingredient awareness grows, the collaboration with TurtleTree aligns seamlessly with the trend toward wellness-focused beverages that support both physical and mental well-being.

“Distributors and retailers worldwide are excited by the synergy between MAD Foods and TurtleTree,” said Angelique Teo, Co-Founder and Creative Head of MAD Foods. “With the global functional beverage market valued at USD 45 billion, this partnership positions us to meet modern consumers' demands. Our motto, Tomorrow, Today, has truly been taken to the next level, and we’re eager to deliver exactly what today’s savvy consumer seeks.”