February 14, 2017
Evolva launches Veri-te TM, the brand for high-purity, sustainably produced resveratrol
14 February 2017 – Today Evolva launched Veri-teTM, the brand for high-purity, sustainably produced resveratrol. Veri-teTM resveratrol is produced from the same natural fermentation process that has been used for years to make high-purity ingredients with uniform consistency, ranging from medicines to food ingredients.
Resveratrol is a polyphenol that is found in several types of plants, protecting them from a harsh growing environment. Scientific evidence suggests that it can do the same in humans working at a cellular level to assist healthy ageing and mimic the age decelerating results of a calorie-restricted diet. To-date, more than 9,000 scientific studies have been published on resveratrol, with more than 1,000 in 2016 alone. This published research and clinical data suggests that resveratrol can play a role in healthy ageing through bone health, cardiovascular health, blood glucose control, healthy cognitive function, skin youthfulness and oral health.
“But, not all resveratrol is created equal,” said Evolva SVP of Health and Wellness Angela Tsetsis. “Customers are now looking for the highest quality resveratrol and a transparent and trustworthy supplier to meet growing demand for a whole range of resveratrol-formulated health and wellness products. Veri-teTM and Evolva are uniquely well positioned to capitalise on this rapidly expanding consumer demand for resveratrol.”
Veri-teTM resveratrol marks a major step forward for the category, which has been dominated by resveratrol derived from Chinese extracts of a highly invasive and environmentally destructive weed. The closed system fermentation process of Veri-teTM avoids the possibility of environmental contaminants sometimes seen in these extracts and provides the desired consistency and purity through a natural process.
With a strong brand reflecting the high quality of our resveratrol, the launch of Veri-teTM opens up new opportunities for Evolva for jointly branded finished products within the supplement market. This co-branding will help create a pull from the market by raising consumer awareness of the many benefits, not just of resveratrol, but of Evolva’s high-purity, sustainably produced resveratrol.
Veri-teTM is off-white in colour, odourless and tasteless. It can be readily used in a wide range of consumer health applications from food supplements (capsules, tablets, chews) and cosmetics to energy and wellness drinks and personal care products. Veri-teTM resveratrol is certified Pharma Grade, and authorised for consumer use under EU Novel Foods and US Self-Affirmed GRAS.
Evolva is a pioneer and global leader in sustainable, fermentation-based approaches to ingredients for health, wellness and nutrition. Evolva’s products include stevia, resveratrol, vanillin, nootkatone and saffron. As well as developing its own proprietary ingredients, Evolva also deploys its technology for partners, providing them with a competitive edge and sharing in the returns they make. For more information see www.evolva.com. Questions about our fermentation approach? Have a look at our video.
Resveratrol is a compound found in red grapes, blueberries, nuts and other plants. There is already a significant body of evidence showing that resveratrol can produce a positive impact on healthy-aging variables like heart health, bone strength, and blood-glucose control. Scientists have also found evidence in key biomarkers that resveratrol might slow the progression of Alzheimer’s disease and mimic the effects of a calorie-restricted diet. Studies have examined the impact of resveratrol on healthy aging in animals, too. To date, some 9000 studies have been published on resveratrol. For more information see www.veriteresveratrol.com.
|Angela Tsetsis, Commercial|
+1 410 746 7038
|Stephan Herrera, Media|
+ 1 415 794 4005